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Privacy Policy
A) General Information
1. Scope
This Privacy Policy provides information about the processing of personal data in connection with the use of our website“hivebuy.de.”
2. Responsibility and Contact Information
The company responsible for the processing of personal data is Hivebuy GmbH (hereinafter also referred to as “Hivebuy”). Please refer to the legal notice for the address and contact information. For any questions regarding data protection in connection with our products/services or the use of our website, you can contactus at any time by email at privacy@hivebuy.de.
3. Location of Data Processing
We store all personal data collected or processed via the website on our own web servers. To the extent that we use the infrastructure of external service providers for this purpose, we have ensured that this is always done on the basis of the necessary agreements regarding data processing on our behalf.
4. Changes to the Privacy Policy
In light of developments in data protection law as well as technological or organizational changes, we regularly review our privacy policy for any necessary adjustments or additions and update it as needed.
B) General Data Processing When Visiting Our Website
1. Log Files
When you visit our website, a log entry (known as a server log file) is stored on our web server, which includes, among other things, the website visitor’s IP address. The data contained in these server log files is required, among other things, to display the content of our web pages correctly and to ensure the security of our IT infrastructure (Art. 6(1)(f) GDPR). The log files are deleted regularly and automatically by our hosting provider. If you would like further information on this, please feel free to contact us at any time using the contact information provided above.
2. Tools and Cookies
This website uses various services and applications (collectively referred to as “tools”) that are provided either by us or by third parties. These include, in particular, tools that use technologies to store information on or access the user’s device (e.g., cookies, web storage, JavaScript, or pixels). Details about the tools, particularly the cookies used, can be found in the privacy settings.
We distinguish between tools that are strictly necessary, for example, to provide the website’s basic functions or to deliver an explicitly requested service (The legal basis for the use of these tools is our legitimate interest pursuant to Art. 6(1)(f) of the GDPR or § 25(2)(2) of the TDDDG). On the other hand, we use tools that are not strictly necessary and that enable us, for example, to analyze website traffic and visits or to implement targeted marketing measures. We require your prior consent to use these tools (Article 6(1)(a) of the GDPR, or Section 25(1) of the TDDDG).
3.Management and Configuration of Tools and Cookies
Our website uses a so-called cookie consent management tool to manage and control any consents that may be required for the storage or loading of certain tools. The associated data processing is therefore necessary to provide you with the legally required consent management and to comply with our documentation obligations. The legal basis is Article 6(1)(f) of the GDPR, justified by our interest in fulfilling the legal requirements for consent management (Section 25(2)(2) of the TDDDG). You may revoke your consent for specific tools at any time. To do so, click on the privacy settings. There, you can also change your selection of the tools you wish to consent to, as well as find additional information about the cookies and their respective retention periods. Alternatively, you can submit your revocation for specific tools directly to the provider. If you have any questions about the provider or need further information on this matter, please feel free to contact us at any time using the contact information provided above.
4. Analytics Tools
We use tools on our website that help us better understand user behavior and optimize our offerings based on the information collected. Details about these tools can also be found in the Privacy Settings. We always ensure that these tools are only used or process data if you have given your prior consent (Art. 6(1)(a) GDPR; § 25(1) TDDDG). If these providers have access to personal data or if the tools are hosted by these providers, we have entered into the necessary data processing agreements. If you have any questions about the providers or need further information regarding any data storage or deletion processes, please feel free to contact us at any time using the contact information provided above. We currently use the following analytics tools:
4.1 Google Universal Analytics
On our websites, we use Google Universal Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Universal Analytics uses, among other things, JavaScript and pixels to read information from your device, as well as cookies to store information on your device. This is used to analyze your usage behavior and improve our website. We will process the information collected to evaluate your use of the website and to compile reports on website activity for the website operators. We have implemented various settings to comply with data protection requirements (including IP anonymization and the automatic deletion of old logs). The legal basis for this data processing is your prior consent pursuant to Art. 6(1)(a) of the GDPR; § 25(1) of the TDDDG. For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy athttps://policies.google.com/privacy.
4.2 Google Tag Manager
On this website, we use the Google Tag Manager service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This tool allows “website tags” (i.e., keywords embedded in HTML elements) to be implemented and managed via a user interface. By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked on and can then determine which content on our website is of particular interest to you. These processing operations take place exclusively upon your express consent in accordance with Art. 6(1)(a) of the GDPR; § 25(1) of the TDDDG. For more information about Google Tag Manager and Google’s Privacy Policy, please visithttps://www.google.com/intl/de/policies/privacy.
4.2 HubSpot Tracking
We use HubSpot on our website to analyze user behavior on the site. The service provider is the U.S. company HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA, USA. The company also has a branch office in Ireland at 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.
HubSpot processes your data, among other places, in the United States. HubSpot is an active participant in the EU-US Data Privacy Framework, which regulates the proper and secure transfer of personal data from EU citizens to the United States. You can find more information on this on the EU’s website: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
In addition, HubSpot uses so-called Standard Contractual Clauses (Art. 46, paras. 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model templates provided by the European Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the U.S.).
Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, HubSpot commits to adhering to European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the United States. These clauses are based on an implementing decision by the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de. The Data Processing Agreement, which complies with the Standard Contractual Clauses, can be found athttps://legal.hubspot.com/dpa; you can also accessthe Privacy Policy athttps://legal.hubspot.com/de/privacy-policy.
5. Marketing Tools
We also use so-called marketing tools on our website. Some of the access data generated when you use our website is used to create user profiles that, in particular, record your usage behavior, the advertisements you have viewed or clicked on, and, based on this, classify you into advertising categories, interests, and preferences. By analyzing and evaluating this access data, we are able to display personalized advertising—that is, advertising that corresponds to your actual interests and needs—on our website and on the websites and services of other providers. We also analyze your usage behavior to recognize you on other sites and address you in a personalized manner based on your use of our site (so-called retargeting). Details regarding these applications can also be found in the privacy settings. In this context, we always ensure that these applications are used or process data only if you have given your prior consent (Art. 6(1)(a) GDPR; § 25(1) TDDDG). If you have any questions about the providers or need further information regarding data storage and deletion processes, please feel free to contact us at any time using the contact information provided above. We currently use the following marketing tools:
5.1 Bing Ads
We have integrated Microsoft Advertising into our website. Microsoft Advertising is a service provided by Microsoft Corporation to display targeted advertisements to users. Microsoft Advertising uses cookies and other browser technologies to analyze user behavior and recognize users. Microsoft Advertising collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertisements. Furthermore, Microsoft Advertising delivers targeted advertisements based on behavioral profiles and geographic location. Your IP address and other identifying characteristics, such as your user agent, are transmitted to the provider. In this case, your data is transferred to the operator of Microsoft Advertising, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, United States. The use of Microsoft Advertising is based on your consent in accordance with Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, in particular the United States. Data transfers to the United States are carried out in accordance with Article 45(1) of the GDPR on the basis of the European Commission’s adequacy decision. The U.S. companies involved and/or their U.S. subprocessors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF). For more information, please see the Microsoft Advertising Privacy Statement:https://privacy.microsoft.com/de-de/privacystatement.
5.2 Bing Pixel
We also use Bing Pixel from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, United States, to create so-called “Custom Audiences”—that is, to segment groups of visitors to our online platform, determine conversion rates, and subsequently optimize them. This occurs in particular when you interact with advertisements that we have placed in collaboration with Microsoft Corporation. The use of Bing Pixel is based on your consent in accordance with Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, in particular the United States. Data transfers to the United States are carried out in accordance with Article 45(1) of the GDPR on the basis of the European Commission’s adequacy decision. The U.S. companies involved and/or their U.S. subprocessors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF). For more information, please see the privacy policy for Bing Pixel: https://privacy.microsoft.com/en-us/privacystatement
5.3 Clarity
We have integrated Clarity into our website. Clarity is also a service provided by Microsoft Corporation and offers optimization tools that analyze the behavior and feedback of users of our website through analytics and feedback tools. Clarity uses cookies and other browser technologies to evaluate user behavior and recognize users. This information is used, among other things, to compile reports on website activity and to statistically analyze visitor data. Furthermore, Clarity records clicks, mouse movements, and scroll depths to create so-called heatmaps and session replays. In this case, your data is transferred to the operator of Clarity, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, United States. The use of Clarity is based on your consent in accordance with Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, in particular the United States. Data transfers to the United States are carried out in accordance with Article 45(1) of the GDPR on the basis of the European Commission’s adequacy decision. The U.S. companies involved and/or their U.S. subprocessors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF). For more information, please see the Clarity Privacy Policy:https://privacy.microsoft.com/en-us/privacystatement.
5.4 Google Ads
We have integrated Google Ads into our website. Google Ads is also a service provided by Google Ireland Limited to display targeted advertisements to users. Google Ads uses cookies and other browser technologies to analyze user behavior and recognize users. Google Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertisements. Furthermore, Google Ads delivers targeted advertisements based on behavioral profiles and geographic location. Your IP address and other identifying characteristics, such as your user agent, are transmitted to the provider. If you are registered with a Google Ireland Limited service, Google Ads can associate your visit with your account. Even if you are not registered with Google Ireland Limited or are not logged in, it is possible for the provider to identify and store your IP address and other identifying characteristics. In this case, your data is transferred to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The use of Google Ads is based on your consent in accordance with Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. For more information, please see the Google Ads Privacy Policy:https://policies.google.com/privacy.
5.5 Google DoubleClick
This website contains components from DoubleClick by Google. DoubleClick is a trademark of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which specialized online marketing solutions are marketed to advertising agencies and publishers. Each time you visit one of the individual pages of this website operated by us that includes a DoubleClick component, the respective DoubleClick component prompts the web browser on your IT system to transmit data to Google for the purposes of online advertising and commission billing. As part of this technical process, Google receives data that it also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website. These processing operations take place exclusively upon the granting of explicit consent in accordance with Art. 6(1)(a) of the GDPR; § 25(1) of the TDDDG. You can view the privacy policy for DoubleClick by Google athttps://www.google.com/intl/de/policies/.
5.6 LinkedIn Ads – LinkedIn Insight Tag
We have integrated LinkedIn Ads into our website. LinkedIn Ads is a service provided by LinkedIn Corporation that displays targeted advertisements to users. LinkedIn Ads uses cookies and other browser technologies to analyze user behavior and recognize users. LinkedIn Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertisements. Furthermore, LinkedIn Ads delivers targeted advertisements based on behavioral profiles and geographic location. Your IP address and other identifying characteristics, such as your user agent, are transmitted to the provider. In this case, your data is transferred to the operator of LinkedIn Ads, LinkedIn Corporation, Sunnyvale, California, US. As part of this processing, personal data may also be transferred to third countries outside the European Economic Area, in particular the United States. Data transfers to the United States are carried out in accordance with Article 45(1) of the GDPR on the basis of the European Commission’s Adequacy Decision. The U.S. company involved and/or its U.S. subprocessors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF). In cases where no adequacy decision by the European Commission exists (including U.S. companies that are not certified under the EU-U.S. DPF), we have agreed upon other appropriate safeguards with the recipients of the data in accordance with Art. 44 et seq. of the GDPR. Web tracking technologies are used to create pseudonymized user profiles. These profiles cannot be linked to you as a natural person but are used, for example, for segmentation when displaying advertisements. The use of LinkedIn Ads is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. For further information, please refer to the privacy policy for LinkedIn Ads:https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy. If you have any questions about the providers or need further information regarding any data storage or deletion processes, please feel free to contact us at any time using the contact information provided above.
5.7 Leadinfo
We have integrated Leadfeeder into our website. Leadfeeder is a service provided by Dealfront Finland Oy (part of Dealfront Group GmbH), Kalevankatu 6, 00100 Helsinki, Finland, which allows us to analyze visitor behavior and, in particular, identify which companies (B2B) visit our website. For this purpose, we process, in particular, the IP address as well as associated session and usage data (e.g., pages viewed, visitor source/referrer, duration of visit) and enrich this data with company information (e.g., company name, industry). By default, Leadfeeder displays only visits from companies; data on individuals is processed only after they have opted in and if they identify themselves on our website (e.g., via forms or email integrations). Leadfeeder may use cookies or similar technologies; these (if used) are set only after you have given your consent via our privacy settings (Art. 6(1)(a) GDPR; § 25(1) TDDDG). You may revoke your consent at any time with future effect. For more information, please see the provider’s privacy policy at `https://www.leadfeeder.com/privacy/`
5.8 HubSpot CRM System
We use HubSpot as a customer relationship management (CRM) system and for sending emails. The service provider is the U.S. company HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA, USA. The company also has an office in Ireland at 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.
HubSpot processes your data in the U.S., among other locations. HubSpot is an active participant in the EU-U.S. Data Privacy Framework, which regulates the proper and secure transfer of personal data from EU citizens to the U.S. You can find more information on this on the EU’s website: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
In addition, HubSpot uses so-called Standard Contractual Clauses (Art. 46, paras. 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model templates provided by the European Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the United States).
Through the EU-U.S. Data Privacy Framework and the Standard Contractual Clauses, HubSpot commits to complying with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the United States. These clauses are based on an implementing decision by the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de. The Data Processing Agreement, which complies with the Standard Contractual Clauses, can be found athttps://legal.hubspot.com/dpa; you can also accessthe Privacy Policy athttps://legal.hubspot.com/de/privacy-policy.
5.9 Xing Tag
We have integrated a Xing tag on our website. Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time a user visits one of the individual pages of this website—which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information about the Xing plug-ins is availableathttps://dev.xing.com/plugins. As part of this technical process, Xing learns which specific subpage of our website is being visited by the data subject.
If the data subject is logged into Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected by the Xing component and assigned by Xing to the data subject’s respective Xing account. If the data subject clicks one of the Xing buttons integrated into our website—for example, the “Share” button—Xing associates this information with the data subject’s personal Xing user account and stores this personal data.
Xing receives information via the Xing component that the data subject has visited our website whenever the data subject is logged into Xing at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not wish for this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before visiting our website.
The privacy policy published by Xing, which is availableathttps://www.xing.com/privacy, provides information about the collection, processing, and use of personal data by Xing.
5.10 Capterra Tracking Code
This website uses a tracking code from Capterra to evaluate the effectiveness of the services provided by Capterra on the hivebuy.com website. The tracking code is provided by Capterra, Inc. (“Capterra”) https://www.capterra.com.de/, 1201 Wilson Blvd, 9th Floor, Arlington, VA 22209.
Capterra uses “cookies” that are stored on your computer to analyze how users interact with the website. The information generated by the cookie regarding your use of this website (including your IP address in anonymized form) is transmitted to Capterra and stored on servers in the United States. The sole purpose of Capterra’s passive collection of your data is to improve the effectiveness of Capterra’s services for otrs.com.
Data collected by Capterra may be sharedwith its partner companies and other entities in accordance with itsprivacy policy. The data collected by Capterra is stored in a database managed by Capterra on servers in the United States. By using the service, you consent to the transfer of your data to the United States. The length of time data is retained depends on how the data is used, but it is generally retained for as long as it is relevant to the purpose for which it was collected.
By using this website, you implicitly accept the terms of the Personal Data Processing Policy and authorize us to process this data in accordance with the purposes outlined above. Capterra provides access to data retrieval and removal via email atGDMPrivacy@gartner.com. For more information on privacy and terms of use, please visithttps://www.capterra.com.de/legal/privacy-policy/.
5.11 Use of SalesViewer® Technology
On this website, data is collected and stored using SalesViewer® technology from SalesViewer® GmbH based on the website operator’s legitimate interests (Art. 6(1)(f) GDPR) for marketing, market research, and optimization purposes.
For this purpose, a JavaScript-based code is used to collect company-related data and process it accordingly. The data collected using this technology is encrypted using a one-way function that cannot be reversed (known as hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.
The data stored via SalesViewer® is deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing its deletion.
You may object to the collection and storage of data at any time with future effect by clicking this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data on this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you will need to click this link again.