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Case Study

OUNDA – A return on investment of over 521% in 9 months

OUNDA is a network of over 130 specialty optical and hearing aid stores throughout Germany, with complex procurement processes at both the store and corporate levels. The company was looking for a procurement solution that could be implemented quickly, adapt to the specific processes for eyeglass frames and merchandise, and integrate with existing tools such as Amazon and the opticians’ specialized ERP system. Thanks to its cloud-based approach, Hivebuy was implemented in all 130 stores within just a few weeks. The results after just a short time: over 4 million euros in purchasing volume via the platform, more than 13,500 purchase requests, over 300,000 euros in prevented maverick spending, and 4,500 hours of labor saved. The return on investment after just nine months: over 521%.

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Contents of the Case Study

In this case study, we show how OUNDA achieved an ROI of >500% by using Hivebuy.

Initial Situation: Complex, decentralized procurement through 130 specialty stores and a corporate headquarters without a unified platform
Solution: A cloud-based rollout across all locations within a few weeks, tailored to the processes for eyewear frames and retail merchandise
Integrations: Integration with Amazon and the optician-specific ERP system
User Adoption: Over 150 active users thanks to online training and video training materials
Results: €4 million in procurement volume, €300,000 in prevented maverick spending, 4,500 hours saved, 521% ROI in 9 months

Decentralized procurement across 130 locations, centrally managed

1

The Challenge: 130 Stores, One Procurement System

Each OUNDA specialty store places its own orders, ranging from frames to merchandise to other supplies. Without a central platform, headquarters lacked transparency, and Maverick Spend was virtually impossible to control. The company was looking for a solution that could be rolled out quickly and achieve high user acceptance across all stores.

2

The Solution: Cloud Rollout in Just a Few Weeks

Thanks to the cloud-based approach, Hivebuy was immediately available across all locations without any technical hurdles—a key advantage for SMEs and decentralized organizations. The Hivebuy team customized the platform to fit specific procurement processes and integrated existing tools such as Amazon. Online training sessions and video tutorials ensured rapid adoption among more than 150 users.

3

The results: 521% ROI after 9 months

Since then, over 13,500 purchase requests and more than 12,850 approvals have been processed seamlessly through Hivebuy, representing a procurement volume of over 4 million euros. 300,000 euros in maverick spend were prevented, and 4,500 work hours were saved. Read the full case study to learn how OUNDA specifically implemented, trained users on, and scaled the solution. Download it now.

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